I’ve been going pretty well nonstop so this is the first opportunity I’ve had to sit down and write my summary of the past 2 days of interactivity at SXSW 2012. Hashtags for panel twitter discussions I participated in are in parentheses.

I began Saturday with a panel about copyrights (#sxcopytrolls) which was grossly underattended and somewhat informative about obtaining and protecting copyrights, which was something I knew next to nothing about so I’m glad I went. After that, I was able to pull up a spot on the floor in the hallway for the simulcast of a conversation with Joss Whedon (#sxjosswhedon) since the room was full. Naturally, I was all too happy to pick up on some insights from the master storyteller of Buffy The Vampire Slayer, Angel, Dollhouse, and I could go on and on but I won’t. Plus he’s a very funny ginger, which I respect as a semi-funny ginger. Just a note, he wrote the screenplay for his new film Cabin InThe Woods in 3 days. That’s a hardcore writer for ya.

After that, I headed to The Rise of Analytics: Impacting the Editorial Process (#sxeditdata) which wasn’t as much about the impact of the need for data, keywords, links, etc. on the editorial process as much as I would’ve liked, but more about the data. Then it was off to the Hyatt for some 15-minute talks about books and content, including Books Win the Attention Economy (#sxbooks_win) and Delivering Content Experiences Across Platforms (#sxplatforms) which closed out Saturday for me.

Sunday was a good morning of panels, starting with Publishing Models Transforming the Book (#sxpubmodels), where panelists from the new publishing industries spoke about their models and the panelists from the traditional publishing industry defended theirs. Up to and including this panel, I have to admit that everything that I heard in most of these sessions was all stuff I have heard before, some even at previous Souths By. Luckily for me, I stumbled into a panel that proved to be worth the price of admission: Discoverability and the New World of Book PR, where I got some amazing ideas for how to keep getting The Redheaded Stepchild noticed and how I can start building a campaign for Portrait of Woman in Ink: A Tattoo Storybook. I furiously took about 3 pages’ worth of notes – the advice was just that good. I wish I had time to test out some of the stuff I heard about today, but I have more sessions, beer, and parties to head off to. And I might actually watch a film today since many of the bookish panels are more of the same stuff I have heard before over and over again.

Oh, and last night I got a photo with Steven Moffat – writer for Dr. Who, Sherlock, and Jekyll (again, I could go on, but I won’t). Worth the wait in line for sure. I also watched Rainn Wilson give a talk about his project Soul Pancake. It’s pretty rad. Go check it out.