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Why I’m reviewing books on TikTok from now on

As I’ve been ramping up publicity and marketing for Community Klepto in advance of its release into the world in less than three months (eep!), every industry expert has been saying that I need to be on TikTok. There is a whole #BookTok subculture there that someone like me who is (barely) under 40 can tap into, especially since the protagonist in my book is 25.

I’ve resisted TikTok the same way I resisted Instagram because I felt like I was too old for it and I didn’t get it, plus I didn’t need yet another time-waster that keeps me from writing new stuff, reading other books, or building my audience… it’s also why I’m the last person on the planet to do Wordle. But I begrudgingly signed up and started seeing what was out there on BookTok and where I might fit in.

The answer for me is a new way for me to review books. I used to always write book reviews on Goodreads and Amazon after every book I finished, and after a while it became tedious and unenjoyable for me, so I stopped, only taking time to review those books that would truly benefit from the review. I feel like static text reviews, while important for a book’s visibility and growth, don’t vary much from person to person. You’ll have a few people that really liked it, a few that really hated it, and a bunch of people in the middle. And over time, every book normalizes to an average rating of 3 and change no matter how many reviews it has.

Being a good literary citizen means sharing love for books I read, especially ones by authors who don’t have a large following. But as I always say – books are, and should be – subjective. Even a super glowing review of a book rarely factors into a purchase decision for me. I know what I like, and if something appeals to me, a review is probably going to do much to sway me. Similarly, if someone I know really cares about my individual opinion about a book, they’ll ask me, and I’d much rather talk about it in person anyway. So, enter TikTok.

In our house, we have a large record collection that my husband spent the first part of the year logging and inventorying, so I’m taking advantage of that and pairing every book I read with a record in my vinyl collection, and then pairing (or is it tripling?) that with a booze drink that represents the book. So for each book I review on TikTok, it will have a companion album and a companion drink. (Did I mention I like booze?) I’m still new at it, so I’ve got a lot to learn about TikTok and building a following there, but I get to do something different and really play up the comedic timing in video that doesn’t play the same in text. And I probably spend more time sitting in front of my keyboard trying to think about what to write up in a review anyway. Might as well fix my hair and show off my rainbow bookshelf in the process.

I’ve just posted my first TikTok as @kellyhitchcockpairings, and I’ll keep doing it as long as I keep enjoying it, and I can find pockets of uninterrupted time in my own house.

Published inBook Review

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