publishing – Page 6 – Kelly I. Hitchcock

Well, today started out kind of rough with the advent of Daylight Savings Time, which I had completely forgotten about, and mistakenly thought my BlackBerry had as well. So I thought I was late, but I wasn’t late after all. Either way, I missed the 9:30 session.

I later saw a session about writing (and adapting) a successful screenplay. Granted, I have not tried my hand at screenwriting, but I figured it would plenty applicable. It did not disappoint. The panel featured screenwriting professors, as well as the writers of Watchmen and A History of Violence. They talked about writing adaptations of novels and classics, in which you have to really be objective about the spirit of the material. They also mentioned that young adult novels make great screen adaptations.

But what really was impressed upon me was when one of the panelists, Alex Tse, said that the most important thing to do is to write what you are passionate about, even if it never sells, because your passion or your subject will always come through in an organic way and stand out from something written to make money. They also stressed the importance of not writing something with the intent of selling it, and to stop trying to chase the market. If you’re a good writer and you get your foot in the door, the market will chase you. The good writers keep their day jobs until they don’t have to, and stick it out no matter how discouraging it is. Quality and awareness of the market are not mututally exclusive.

Okay, maybe there was one more thing that stayed with me more than that. The writer of A History of Violence said he doesn’t get upset when he sees a horribly written movie succeed; instead, he uses it as personal encouragement that he knows he can do better than that. I know I struggle with that as a writer. I know I’m nothing uber-spectacular, but I think I’m good and I have a unique voice with something to say. So when I pick up a book off the shelves and read it and hear a mediocre voice with nothing new or interesting to say, I sometimes find myself thinking “Wtf? How did this piece of elephant dung get the green light from a major publishing house, meanwhile I’m still stuffing envelopes?” I like his idea better, but I also like Ze Frank’s idea of making angrigami out of my rejection letters.

I hit up a session right after that, which turned out to be nothing at all what I expected. The title of the session was Editing Fiction, Non-Fiction, and Everything in Between. Sounds pretty exact in its description, don’t you think? Wrong. It was not at all about editing fiction, or works of non-fiction. It was about post-production video editing. I guess I should have read the fine print about the session.

I bailed pretty soon with the intention of sneaking in late to the writing web content session, but a hot pretzel and nonexistent line for Camp Victory piqued my interest more. It was a really great film, and I’m not really a movie person. After being turned away for three different film events here at SXSW because of long lines and overhype, this was a breath of fresh air.

I did my duty and shmoozed with the people I needed to schmooz with, including an independent web magazine that will be getting my submissions (hooray for online) very soon and one of the panelists from the New Publishing session I attended yesterday. Other than that, I saw a not-so-great film laden with opposing subtitle fonts and inconsistent quote use after getting turned away for a more popular film, after rushing 2 miles on foot to get there.

And now, I’m exhausted. Stay tuned; tomorrow’s another full day!

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So, it’s day two of the South by Southwest festival in Austin – which is a freaking awesome city if you’ve never been. It’s been an absolutely amazing time, and I’m learning how to talk about my writing, including what I like writing about, what I’ve written so far, and what I will be working on next.

And as far as that goes, I went to some panels today that really helped me figure out what I want to do next. I started the day with a panel called iPad: New Opportunities for Content Creators, which was a panel centered around how the iPad is going to change the way different industries do business. The businesses represented included a rep from the Village Voice (a free weekly newspaper in major cities), an HTML guy, a game developer, and of course, a publisher from Hyperion books.

The panelist from Hyperion confirmed some of the things I’ve been talking about on the blog – that the industry as a whole has had the same business model for the last 500 years (literally, she even said so), and have only really had the need to innovate in the past couple of years. No one has quite figured out how to do it right yet, but they are moving in the right direction, albeit slowly and with some degree of reticence.

In the afternoon, I got to watch Ze Frank speak, and it was incredible. He was inspirational, funny, touching, engaging – everything you would want in a speaker. He spoke a lot about the creative process in general, and about the importance of getting feedback and killing bad ideas, and figuring out the best way to form an emotional connection with your audience. I’m not gonna lie, I was fighting back tears of laughter and emotion at various points throughout his presentation. And it also reminded me I need to kill more of my bad ideas.

After a snoozefest mistake in a CSS panel, the coup de grace came at the end of the day, when I attended a session called New Publishing and Web Content. The panelists included book publishing industry execs, magazine editors, and some other folks who’ve had their hands in content publishing for a long time. I was on the edge of my seat the whole time as they talked about how the publishing industry in changing, and these are some of the things I took away from the session:

This is the BEST time to do something new and innovative as an author in regard to online presence. Why? Because the model is so new that no one has gotten it quite right yet (not Amazon/Kindle even), so even if you fuck up, no one will know.
The idea that you no longer need a publisher is still bullshit, as much as many of us would like it not to be. I got up and asked the question regarding which school of thought about publishing one’s work is better (since I already know neither is right), and I got some great feedback.
Collaborative storytelling is here to stay. I’m not sure it will exist in the same form in which it is using today, which is one of the things that will be coming to the site soon.
Print publications and online publications are not the same – so we writers need to not try to simply replicate our print work online.
While the publishing industry is being shaken up by open standards and new formats, the way readers access the content is still proprietary, which is still a major roadblock.

Finally, and maybe most importantly, content is not free. Someone has to pay for it. And people need to get used to paying for good content if they actually want good content. And it’s true. If I weren’t lucky enough to have my technical writing day job, you betcha I’d be asking people to pay to read my stuff. As it is, I’m just happy anyone is reading my stuff at all, so it’s not a big deal.

It’s been a whirlwind of information, but suffice it to say it’s been beyond belief, and it will lead to some great things to come on the site. Stay tuned for all the goodness. More to come tomorrow, when I will actually be tweeting from the sessions, unlike today.

Category: publishing

Another day at SXSW

Learning a shit-ton at SXSW