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Tag: smashwords

My first “cover”

This is a little embarrassing, but when I first posted my published short story, Two Steps Forward, on Smashwords, I really had no idea what I was doing. I read their style guide and followed the instructions, and gave it away for free since A) it’s a short story – no one pays money for short stories and B) I have no idea what the tax implications would be. So I got to the almost-final step in the process, and then it asked me to upload a cover.

I’m thinking, “What? Only books have covers…” but I know better because I have downloaded my fair share of free short stories for Kindle with cover images. Sadly, I only finally created a cover for the thing and uploaded it today. Check it out at http://www.smashwords.com/books/view/36008.

I’ve read enough blogs from e-book author to know that cover art is very important in the electronic book world. It’s often what sways someone into spending the $3 to buy a book. And I’ve seen enough e-book covers to know what and what not to do. Still, I’m not a graphic designer, so I wanted to make sure I didn’t try to do anything too complicated. I had about 10 credits to Bigstock.com for some stock photography, so I ran a search on some of the themes in the story, and found what I think is just about the perfect image for the tone and themes of the story. Then I used my remedial PhotoShop skills to dial down the opacity and add the title and byline. Not bad for a first-timer, I think.

What do you think?

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My first electronic publication

One of the cool things about getting smaller works, like poetry and short stories, published is that they are considered small potatoes. The publisher gets one-time rights to print (or copy and paste) your work in their work, and then the rights revert right back to the author, which means the author can do anything she wants with it.

Trouble with this is, no magazine wants to publish something that has already been published somewhere else. They want to be the first ones to publish your work. So, after that manuscript has been published, it’s essentially useless.

Unless, as I recently discovered, you self-publish it as an e-book. I found Smashwords quite some time ago, and was very intrigued with their business model. If you’re unfamiliar, I suggest you go check them out. I decided to self-publish my short story Two Steps Forward, since it was published in a print journal late last year. After all, no one else is going to publish it, and it’s short enough I figured it would be a good one to cut my e-book formatting teeth on.  I read the Smashwords style guide, which was amazing detailed and full of information, but also made me inordinately grateful I wasn’t trying to format a science textbook for self e-publishing.

After a few hours, I had my first e-book. Yes, it’s 3 pages long, but they still call it an e-book. I’m not the only to put their short stories on there, so I figure it’s fair. If you’re a Kindler, as I recently am, you can find it here. Hell, even if you’re not, you can just download the HTML. I have no way of knowing how many people bought the first issue of Line Zero, where this short story first appeared, and I have even less way of knowing how many of those people read my story, but I do know that in less than 48 hours, I’ve had just shy of 1o0 people download my free short story to their e-reading devices, and only two of them are people I know. I’ve also already gotten one four-star review. All with very minimal tweeting and facebook promotion.

I made this one free, since it’s my first crack at it, and it’s already been published in print. You can bet your last dollar that I will definitely be adding more of my own published works to Smashwords. If I can get 92 downloads in two days, I bet I could probably charge 99 cents for my next work and at least make $20. And that will be the first time I get paid as a writer. Hello, 2011.

Unless, of course, you count my professional life.

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Smashwormazonapple

Lately my RSS feed has been completely overwhelming with information about how the world of publishing is changing for new authors and how the world of traditional publishing and book printing is slowly going the way of the buffalo. So much so, in fact, that I am befuddled by what road I should take in the publishing of my book.

I read about Smashwords some time ago and thought it was the most innovative thing to happen to publishing since the online submission manager. As a geek in my day job and a fan of open source software, I liked Smashwords’ willingness to use open file formats and shun DRM. In a different way, I also respected their position that they would let anyone (yes, anyone) publish using their services, because they believed that good writing has a way of standing on its own and rising to the top. As writers, we always want to let our work speak for itself on the basis of its merit, but end up having to market ourselves as a circle that fits into a square peg. I even liked the founders’ story of how they tried and tried, and failed and failed, to get published the traditional way. And the best thing, Smashwords is free. Pretty cool, huh?

But then the more I looked around, the more I realized it’s not the only service of its kind out there.  There are loads. Now more than ever, authors have a chance to call their own shots instead of hoping for a deal, any deal, even a shitty one, from a traditional publisher. Amazon has its own service for self-publishing, and just last week, even Apple (yes, THE Apple) announced they would be offering similar services. Granted, you have to have a new Mac, an iTunes account, some spare cash laying around for an ISBN, and be okay with having your work laced with DRM; but hey, it’s a service for authors, and you’ve got the giant that is iTunes out there pimping your stuff.

The more I learn about all the different options available to me, the less sure I am of which direction I want to go next:

  1. Do I keep stuffing envelopes and spending a small fortune on postage trying to get a traditional book deal?
  2. Do I give the middle finger to the traditional publishing industry and jump on the new self-e-publishing wave?
  3. Do I strike some kind of middle ground?
  4. Do I follow another direction I haven’t even looked into yet?

I don’t really know. Awhile back when I was writing the post about SASEs, I came across this blog ran by a midlist horror author who has seen a great deal of success being at the forefront of ebook publishing, both through traditional and nontraditional means. His insight has astounded me, and made me wish I had more time to keep up with the changing face of the industry, although with the rate at which things are changing my guess is not even the absence of a full-time job could help me do that (plus, I kind of need my full-time job).

About the only things I know for sure – One, I should probably get an agent. I really need someone whose full time job DOES entail keeping up with industry trends. Two, when hell freezes over and I finally do get someone willing to take a chance on my book, they’ll have to pry my digital rights from my dead fingers. Three, I should write a marketing plan for my book. More and more, authors have the onus of marketing and promotion, and I should probably know how to answer when someone asks me how I plan to help market my work. Besides, I haven’t written a marketing plan since college and the practice couldn’t hurt. I also happen to be friends with the Kansas City area marketer of the year who I can probably rope into helping me. Four, I need to keep editing. My book is never as ready as I think it is.

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