As part of the KDP Select program, which I detailed in a previous post, I get five days within each 3-month period where The Redheaded Stepchild is available for free download on Kindle. You can choose to have 5 adjacent days, 5 spread out days, or any combination thereof.
I chose to spread out my days for some maximum effect. The days I chose were mostly arbitrary, the first one being January, Friday the 13th. In case you can’t count, that was yesterday, and here’s how it shaped up…
I tweeted the freeness of the book 3 or 4 times throughout the day, and I posted it on this blog. I also let my Facebook friends know, but more because I knew some of them got Kindle Fires for Christmas, and I feel like a bastard asking my friends to pay money for a book where they know all the characters. That was it. As far as I know, the free-ness wasn’t mentioned in any other tweets (I have a watch on the phrase “Redheaded Stepchild” on Twitter).
Yesterday, I had over 300 people download The Redheaded Stepchild on Kindle. The actual number is somewhere between 307 and 342. (It was 308 when I went to bed and 343 when I woke up, and I know I actually sold one for money a couple days before). I don’t care who you are, that is fucking huge. I mean, I’ve had some sales here and there, but I’ve never had more than 300 even look at my book’s page in one day before, and I usually knew who was buying on any given day. I probably know 300 people, but I don’t know the 300 people who downloaded my book yesterday.
I know, I know, I don’t make a dime on any of those 300 sales. Do I care? No. I know people like free shit. Hell, I like free shit. A lot. The point is, if all of those 300+ people like it, that’s 300+ people who positively review my book, tell their friends about it, or lend it to a Kindle friend. If all those 300+ hate it, I don’t lose any money when they ask for a refund (suckers) and I get 300+ negative reviews, and my book still has the Gigli effect (people will check it out just to see how bad it REALLY is).
But the bottom line is this – I have over 300 new readers, and books in hands is more important to me than money and sales. Not to mention, I still have 4 more promotion days from now until the end of March, so keep your eyes peeled if you missed this first promotional day. Or spend the $3 instead of getting that large coffee.